After founding Victoria Jackson Cosmetics in 1989 and growing it into a QVC powerhouse—at its peak, the brand had more than 600 products and $1 billion in sales—Victoria Jackson stepped away from the beauty world to focus on a project close to her heart. Her daughter had been diagnosed with neuromyelitis optica, a rare autoimmune disease, and in 2008, Jackson and her husband founded a charitable trust to find a cure. The foundation has supported 7,000 scientific publications and, in 2019, had its biggest victory: the FDA approved three life-saving treatments for the disease. Ever the multihyphenate, in 2024 Jackson launched No Makeup Makeup, a reimagining of the brand she’d built three decades earlier (and of the trend she pioneered before some of its Gen Z acolytes were born). In January, the company made its debut on QVC and had a million-dollar sellout within 24 hours.
